Google has confirmed it will sign the European Union's General Purpose AI Code of Practice, joining other companies, including major US model developers.
The tech giant hopes the Code will support access to safe and advanced AI tools across Europe, where rapid adoption could add up to E1.4 trillion annually to the continent's economy by 2034.
Kent Walker, Google and Alphabet's President of Global Affairs, said the final Code better aligns with Europe's economic ambitions than earlier drafts, noting that Google had submitted feedback during its development.
However, he warned that parts of the Code and the broader AI Act might hinder innovation by introducing rules that stray from EU copyright law, slow product approvals or risk revealing trade secrets.
Walker explained that such requirements could restrict Europe's ability to compete globally in AI. He highlighted the need to balance regulation with the flexibility required to keep pace with technological advances.
Google stated it will work closely with the EU's new AI Office to help shape a proportionate, future-facing approach.